WāstAway Launches New Logo, Color Scheme for Future Growth
Bold, modern design positions company on leading-edge of waste-to-fuel revolution
FOR IMMEDIATE RELEASE—May 16, 2024
BRENTWOOD, Tenn.—WāstAway®—a leading green tech company that converts municipal solid waste (MSW) to fuel—has launched a bold, modern new logo that positions the company for future growth in the waste-to-fuel revolution.
The logo, featuring three chasing arrows, is a powerful representation of recycling. Each arrow, in its unique way, twists and turns, evoking the continuous pursuit of recycling, grinding, shredding, and separating. Each of the three arrows in the logo signifies a crucial step in the recycling process, forming a closed loop. This loop is the DNA of WāstAway®’s commitment to sustainability, green technology, clean fuel, and environmental responsibility.
“As we embark on our innovative expansion, we need a dynamic, enterprising brand identity that advances our vision in a rapidly changing waste and recycling landscape,” said Todd Smith, chief communications officer of WāstAway. “Our new logo embraces this with gusto, setting us apart and vaulting our game-changing technology to exciting new levels.”
A vibrant gray-to-green palette accentuates the recycling story by highlighting the transformational change of converting waste to clean renewable energy, the company’s vision. The modern customized type of signature represents the technological breakdown of raw materials into fuel-based elements and completes the process expression. The logo, through symbolism, visual elements, and brand identity, captures the essence of WāstAway’s brand and creates a deep connection with its target audiences.
WāstAway® is poised for explosive growth in the coming years. Two major plants that turn MSW into fuel are set for construction this year. One in Murfreesboro, Tenn., in an industrial area of the city’s south side and diverts 85% of the city’s trash from the Middle Point Landfill. The second is in Kern County. Calif., near Bakersfield. It too will divert 85% of the waste processed into renewable fuel and other beneficial products. The two plants will cost an estimated $150 million to build and both will process 400 tons of MSW each day. That’s the carbon equivalent of removing 96,000 automobiles from the highway, eliminating 866 billion pounds of carbon from the air, and adding 517,000 acres of forest land producing clean oxygen each year.
About WāstAway
WāstAway®, based in Morrison, Tenn., is a leading green technology company boasting a multi-patented equipment design and processing system that converts municipal solid waste (MSW) to fuel, achieving 85% landfill diversion. WāstAway’s technology removes metals (ferrous and non-ferrous), plastics, glass and inerts for recycling and converts the remaining waste into sterile carbon rich sustainable engineered fuel for a variety of uses. Its renewable—negative carbon footprint—products include; a proven, high-BTU coal replacement fuel for cement kilns, power plants, steel mills, pulp mills and other solid fuel users; biofuels through gasification and pyrolysis; renewable natural gas (RNG) through anaerobic digestion; a soil enrichment additive; and composite building materials through extrusion processes.
WāstAway was founded in 2002 as a subsidiary of Bouldin Corporation, which began in 1959 as Bouldin & Lawson, a manufacturer of agricultural and horticultural machinery for the greenhouse and nursery industries. For more information, visit wastaway.com or read this informational brochure.
Media Contact
Todd Smith
Chief Communications Officer
tsmith@wastaway.com
(615) 202-7944